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With the rise of digital technology, business moves at unprecedented speeds, now an exponential pace. This pace is wreaking havoc on the business landscape as we know it. Disruption has brought “too big to fail” companies to their knees in a matter of months. It has made some industries obsolete.


What people are saying

  • "A Blueprint for Future Entrepreneurs"

    "Exponential Theory provides a blueprint for future entrepreneurs through stories from today's biggest innovators." - Daymond John, Shark Tank investor

  • "Innovating Through Extreme Uncertainty"

    "This book presents a powerful mental model for leading and innovating through extreme uncertainty." - Ash Maurya, Author of Running Lean and Scaling Lean; creator of Lean Canvas

  • "Reinventing the Way We Think"

    "In Exponential Theory, Aaron brilliantly shares how great entrepreneurs are reinventing the way we think about business for good and how you can do it too." - Richie Norton, Bestselling author of The Power of Starting Something Stupid

  • "A User's Manual for Disruption"

    "Exponential Theory is a user's manual for disruption, well-organized and offering numerous insights, all backed up by great stories." - Trip Hawkins, Founder of EA Sports, Creator of John Madden Football

  • "Perfectly Timed. Perfectly Put."

    "Perfectly Timed. Perfectly Put. Exponential Theory is a must read for any business owner or Entrepreneur competing in 2020 and beyond. Very well researched with excellent, implementable ideas. Explained through examples of companies that have thrived due to disrupting and digitizing, to massive brands collapsing due to not changing with the times. Simply put, Bare and Shannon capture it best with "The customer wins, or the company dies." - Todd Woods Co-Author Guerrilla Marketing for Franchisees, & Service...Some People Just Don't Get It

EXPONENTIAL THEORY Reimagine the Future Through the Power of Thinking Big

By Aaron D. Bare + N. Forbes Shannon

With the rise of digital technology, business moves at unprecedented speeds, now an exponential pace. This pace is wreaking havoc on the business landscape as we know it. Disruption has brought "too big to fail" companies to their knees in a matter of months. It has made some industries obsolete.

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