Value Propositions

Joe Growth works within the Business Model Canvas with the Value Proposition Canvas to identify the Customer Profile: Jobs to be Done, Customer Gains and Pains, to make sure these are congruent with the products or services being delivered to the market. First, we identify external risk, the current business model and value proposition. From there we identify alternatives and continue to develop a variety of creative ways to go to market, optimizing revenues and relationships.

EXPONENTIAL THEORY Reimagine the Future Through the Power of Thinking Big

By Aaron D. Bare + N. Forbes Shannon

With the rise of digital technology, business moves at unprecedented speeds, now an exponential pace. This pace is wreaking havoc on the business landscape as we know it. Disruption has brought “too big to fail” companies to their knees in a matter of months. It has made some industries obsolete.

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