Value Propositions

Joe Growth works with­in the Busi­ness Mod­el Can­vas with the Val­ue Propo­si­tion Can­vas to iden­ti­fy the Cus­tomer Pro­file: Jobs to be Done, Cus­tomer Gains and Pains, to make sure these are con­gru­ent with the prod­ucts or ser­vices being deliv­ered to the mar­ket. First, we iden­ti­fy exter­nal risk, the cur­rent busi­ness mod­el and val­ue propo­si­tion. From there we iden­ti­fy alter­na­tives and con­tin­ue to devel­op a vari­ety of cre­ative ways to go to mar­ket, opti­miz­ing rev­enues and relationships.

EXPONENTIAL THEORY Reimagine the Future Through the Power of Thinking Big

By Aaron D. Bare + N. Forbes Shannon

With the rise of digital technology, business moves at unprecedented speeds, now an exponential pace. This pace is wreaking havoc on the business landscape as we know it. Disruption has brought "too big to fail" companies to their knees in a matter of months. It has made some industries obsolete.

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